Case studiesKiller Klowns From Outer Space: The Game
Klowning Around
missão
A IllFonic foi encarregada de trazer o IP Killer Klowns from Outer Space dos anos 80 para a esfera dos jogos modernos. Buscando envolver mais do que a dedicada base de fãs dos palhaços assassinos, a equipe desejava expandir exponencialmente o alcance de seus criadores para públicos mais amplos de jogos de terror. A IllFonic buscou uma plataforma que pudesse realizar um show do Killer Klown que levasse a estratégia do criador do jogo até o lançamento.
Solução
Through repeat engagement with Dare Drop across multiple horror titles, IllFonic was able to tap into pre-existing horror creator communities that were waiting for their next horror Drop. Dare Drop's use of community based engagement and precise creator targeting allowed Killer Klowns to stand out, causing 275 creators to deliver a combined 10.1M impressions across Twitch and TikTok, with Dare Drop regulars contributing to the Drop organically to make amazing bespoke content.
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